Since 2020, I’ve been a member of the Kiva community. Kiva is a non-profit organisation that provides bridges the gap between lenders and individuals who lack access to traditional financial services. During the last 4 years, my focus has been on
Brian Martin - Marketing Consultant
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What I Expected to Learn:When I enrolled in the “AI for Marketing” course by SEMrush, I anticipated gaining a foundational understanding of how artificial intelligence (AI) is transforming the marketing landscape. My primary goal was to learn practical ways to leverage
Before beginning the “Marketing Research for Contemporary Management” module, I anticipated gaining a comprehensive understanding of both digital and traditional methods used in marketing research. My primary goal was to enhance my ability to systematically gather and analyse data and
What I expected to learn:When I enrolled in the Google Analytics Certification course, I expected to deepen my understanding of Google Analytics 4 (GA4) and its applications in digital marketing. Having previously used earlier versions of Google Analytics, my goal was
What I Expected to Learn:When I signed up for the CIM Marketing & Branding Strategy course, I anticipated enhancing my ability to formulate and execute effective marketing strategies that drive business growth in an unpredictable environment. As a marketing professional, I
I’ve recently completed my SOSTAC® Certified Planner course. I’ve been using SOSTAC® for many years and hadn’t realised until I took the Frances & Kevin Marketing Launchpad Course that Paul Smith the founder of SOSTAC® had published a course. What I
(Statistics courtesy of Resource Solutions) This past Wednesday, I had the opportunity to attend and speak at a roundtable event, Unlocking Potential, organised by Resource Solutions. It was an incredible experience, and it also marked the first time I openly
Linkedin Profile Optimisation – Presentation from Brian Martin Last week, I had a fantastic opportunity to present to marketing managers across the UK during one of Frances & Kevin’s Marketing Launchpad programmes. It was 15 minute session as part of
In the current competitive job landscape, establishing a robust online presence and personal brand is crucial for securing your next position. That’s why I created a concise, 20-minute workshop aimed at supporting candidates enhance their LinkedIn profiles. This workshop is tailored
In August 2022, I had the opportunity to fund a loan via Kiva Rehema, Rehema is committed to sustainable living. I provided funds for Rehema to invest in the ACE One Cooking stove, a decision that significantly lowered her monthly
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