All posts in CPD Journal

What I Expected to Learn:When I enrolled in the “AI for Marketing” course by SEMrush, I anticipated gaining a foundational understanding of how artificial intelligence (AI) is transforming the marketing landscape.  My primary goal was to learn practical ways to leverage

Before beginning the “Marketing Research for Contemporary Management” module, I anticipated gaining a comprehensive understanding of both digital and traditional methods used in marketing research. My primary goal was to enhance my ability to systematically gather and analyse data and

What I expected to learn:When I enrolled in the Google Analytics Certification course, I expected to deepen my understanding of Google Analytics 4 (GA4) and its applications in digital marketing.  Having previously used earlier versions of Google Analytics, my goal was

What I Expected to Learn:When I signed up for the CIM Marketing & Branding Strategy course, I anticipated enhancing my ability to formulate and execute effective marketing strategies that drive business growth in an unpredictable environment.  As a marketing professional, I

I’ve recently completed my SOSTAC® Certified Planner course. I’ve been using SOSTAC® for many years and hadn’t realised until I took the Frances & Kevin Marketing Launchpad Course that Paul Smith the founder of SOSTAC® had published a course. What I

What I expected to learn: I anticipated gaining a comprehensive understanding of climate change, carbon footprint and the impact of climate change locally and internationally. My goal was to learn how to apply this knowledge within my professional role, where

I don’t usually post individual CPD accredited courses, however the Hate Crime CPD certificate I’ve recently completed means a lot to me. As I continue to learn about Hate Crime, something I’ve been passionate about since 2008, when I worked