Last week, I had a fantastic opportunity to present to marketing managers across the UK during one of Frances & Kevin’s Marketing Launchpad programmes. It was 15 minute session as part of their second week which focuses on vital topics of networking – a key element for any marketer looking to develop and build upon their professional brand and connect with industry peers.

During the session, I shared actionable insights on how to make LinkedIn Profiles stand out in a crowded digital landscape. From crafting compelling headlines and using impactful cover images to strategically showcasing skills and achievements, the presentation was packed with tips on leveraging LinkedIn features to their full potential. I emphasised the importance of viewing a LinkedIn profile as more than just an online resume; it is a dynamic platform that can significantly boost visibility and credibility within the marketing community.

One of the core messages I wanted to communicate was that optimising your LinkedIn profile isn’t a one-time task. It requires regular updates and a keen understanding of your audience – whether they are potential employers, clients, or colleagues. I also highlighted newer tools like Creator Mode and the importance of personalising the ‘About’ section to make profiles more engaging and reflective of one’s unique professional journey.

The session was well-received, with participants eager to dive deeper into their own LinkedIn profiles and make the necessary changes to enhance their professional presence.

If you missed the presentation and would like a copy of the slides or further insights on how to optimise your LinkedIn profile, feel free to reach out. I’d be delighted to share my knowledge and help you make your LinkedIn profile shine!